1997 • THE BEGINNING
Chilli Beans was created by Caito Maia, entrepreneur and artist, in a stand at the ‘Mercado Mundo Mix’ in São Paulo, Brazil, where he brought a selection of sunglasses that were focused on the latest fashion trends. In that same year, he arrived at the ‘Galeria Ouro Fino’ and transformed it into one of the world’s most well-known references for young shopping behaviour of the country.
2000 • SELF-SERVICE CONCEPT
In October, Chilli Beans opens its first kiosk at Shopping Villa-Lobos in São Paulo and launches the Self-Service concept, something never seen before in this market segment. Sunglasses, that were previously displayed in locked shelves were now considered one of the trendiest fashion accessories.
2001 • THE BEGINNIG OF THE FRANCHISING MODEL
2001 is marked by the kick off of the franchising operations that proved Chilli Beans as a great and profitable business model.
2002 • FIRST STORE
The brand opens its first shop at the Ibirapuera Shopping in São Paulo, with the same concept as the kiosks: having direct contact with products.
2005 • PORTUGAL AND USA
Chilli Beans opens its first international point of sale at Oeiras Shopping, in Lisbon, Portugal. And in the following year, it arrives to the US with its Flagship store in Melrose Avenue, Los Angeles.
2006 • NEW MIX OF PRODUCTS
Chilli Beans increases its product portfolio. Besides new options for accessories, the main novelties include the launch of a watch collection and the special line of dark handmade sunglasses.
2009 • CO-BRANDING
This is the year when Chilli Beans developed its first collections with other brands: G by Gloria Coelho, Joakina, Thais Gusmão and Melissa.
2010 • OPTICAL GLASSES
The first collection of optical glasses is launched, as well as an exclusive line of sunglasses with Alexandre Herchcovitch. New sale points are launched, paired up with a new vending machine and the ‘Chilli Truck’, a store that goes to several events and cities in Brazil. At the end of 2010, Chilli Beans arrives to Rio Branco, in Acre, and completes its presence in the main capitals of Brazil.
2011 • 400 POINTS OF SALE
Chilli Beans achieves the mark of 400 points of sale in the main cities of Brazil. This is also the year when we reach the African continent with the store at the Bellas Shopping, in Luanda, Angola, and the first store in Colombia.
2012 • DIFFERENTIATED ACTIVITIES
The annual convention happens in an exclusive cruise with over three thousand people on board – The Chilli Beans Cruise. The brand also opens its new Los Angeles store and it hits a new store opening record of 150 new points of sale. This is also the year when Gávea Investimentos enters as an investor.
2013 • FLAGSHIP STORES AND DESIGNER COLLECTIONS
Chilli Beans opens its first Flagship store in Brazil. Located at Oscar Freire, the store has received several national and international celebrities in events organized for the general public. Amongst them are Peter Hook, Luiza Possi, Lima Duarte and Marcelo D2. Another memorable event of the year was the launch of the LINHAS ASSINADAS in partnership with designers such as Herchcovitch, Thais Gusmão, Gloria Coelho and Amapô.
2014 • INTERNATIONAL PARTNERSHIPS
This is the year where Chilli Beans celebrates its first international partnership with Kravitz Designs. The collection brought to the public all the sophistication and rock’n’roll style of Lenny Kravitz. Alongside with this, the brand also launches its first Flagship Store in Santa Monica, California at the 3rd Street Promenade.
2017 • WE'RE TAKING EUROPE
Crossing even more boundaries, the Chilli arrives to Europe, launching its new shop online that will ship its products to all European countries and bringing the Brazilian vibe and coolness all year long. Because our Summer spirits don’t have to be around just when is settled, they can and should be endless. And because we all need some spiciness in our life’s, Chilli Beans arrived in Europe with the aim of providing all this fun and fearless attitude to all our European customers. We’re in this for fun? Are you?